Tuesday, May 15, 2012

Preparing for an Outdoor Market

I spent last Saturday selling pillows at my first Outdoor Market.  I have set up before at a little flea market, but this is the first time I sold all my own designs.  It was a lot of work, but totally worth the time and effort.  It is a little nerve wracking putting yourself out there, but everyone was very positive and encouraging.  So in case you are thinking about doing the same, here are a few tips that you might find useful.

Every item needs to be easy to see, and easy to pick up.  People will want to hold, touch, and examine any item before they hand over their hard earned cash.  Try to evoke a feeling or emotion with your display.   Offer ideas of how your items should be worn or used.

The more variety you can offer, the more appeal you will have to buyers.  Everybody has different tastes so a little something for every style is the way to make the most money.

As much as it is possible, try to bring a lot of inventory.  And by a lot, I mean more than you would ever sell.  Even if you can't put it all out at once, have a stash to replace items that sold.  Customers may also be looking for specific items, and if you have multiples of everything you make, you can often meet any need.

Think of Your Comfort 
Often sales are outside, where you have to deal with the elements.  Wear layers of clothes to address the changing weather.  Bring plenty of water, sunscreen, and a hat.  You may also want to bring something to occupy the time when you aren't helping customers.  Many people bring their craft, especially if it is portable like knitting or jewelry.  Customers who appreciate handmade, will like to see your design process.

And finally,  have fun and go for it!

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